SurveyLion.com is the Consumer Panel Website of Canadian Viewpoint, one of Canada's largest opinion data collection companies with particular expertise in quantitative fieldwork. Canadian Viewpoint is well respected as a research industry leader in project management and data collection services.

Canadian Viewpoint uses the SurveyLion panel to field its online studies. Panelists receive an email invitation when a study becomes available that they may qualify for. The invitation contains a link to the survey and also contains some basic information about the survey such as the topic, the length of the interview and the amount of incentive.